Modern Magazines

by Nitesh Arora

Marco Arment, creator of Instapaper, and dissatisfaction with the modern state of magazines. 

I really agree with Marco Arment here. I bought the first magazine I have in a while, my first “grown-up” magazine I believe. It was for class, a GQ. $5. And, mostly ads. Why am I paying for something that is comprised mostly of ads?

One of my friends said that the ads vary depending on the type of magazine & some consumers like them. He subscribes to GQ & likes the fashion advertisements in the magazine. For customers such as these, I guess it makes some sense. But, not to me. Why can magazines minimize the ads? Do fashion features? I paid for what felt like a hefty magazine. Going through it, I saw around half the magazine was made of advertisements.